Sales letter is a writing containing a sentence that promotes a product with the intention that the recipient of the letter is interested in buying the product. Sales letters are one of the selected forms of advertising to certain consumers or potential customers.
This means that only people to whom this letter is sent will receive information from the company or organization Sales letters must be designed as attractive as possible so that potential customers are interested in deciding to buy a product. If you get feedback from potential consumers, the sales letter can be said to be good.
Purpose of Sales Letter
The purpose of the sales letters is to persuade consumers (letter recipients) to the goods or services offered by the company specifically. Sales letters are designed to ensure that prospective customers are committed to becoming customers, often sales letters are attached with blank forms, answer cards, etc. which are considered to bring feedback from customers.
In order for the sales letter to arouse the recipient’s interest in having the desire to buy, the letter should include the following:
- Build the reader’s interest to follow coherently with the contents of the letter
- The contents of the letter have a tone of convincing the reader.
- Create the desire to ask further questions about the goods or services offered by providing a sales contact person accompanied by an address and telephone number, take the action of ordering or trying the products or services offered
Sales are activities or businesses in selling products or services. Sales activity is very important for the company, especially for profit. The definition of selling in general is a buying and selling activity carried out by two or more parties with a valid payment instrument. This sale can be done by various methods, such as direct selling and sales agents. The main purpose of sales is to make a profit from the product or goods being sold. In practice, sales cannot be made without contributions from working actors, such as traders, agents and marketing personnel.
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Purpose of Company Sales
Sales are made with various purposes that are important to your business or company, including:
Getting Sales Volume
Every company has a sales goal to achieve. The number of company sales is certainly expected to increase every month or year to help improve business performance.
Making Profit
The main purpose of selling is to get a profit or profit from the products sold. With good management, your company or business will get a large profit and get regular customers (loyal customers).
Supporting Company Growth
If the company reaches the sales target set, of course, your business will grow quickly. This is also assisted by an increase in the performance of the company as a distributor in ensuring the quality of goods sold.
What is Sales Activities
Sales activities (sales) only focus on selling products and increasing sales. Meanwhile, marketing activities include all systems in business with a longer and more complex process. The sales process is only one part of the promotion, so it does not pay attention to other factors that support marketing.
A salesperson does not focus on the product’s brand image, but rather emphasizes how to get consumers to be interested and buy the product. Meanwhile, marketing is required to always maintain the product’s brand image, so that consumers decide to buy products because they already know the quality and brand image of the product.
The relationship between sales and consumers is limited to the buying and selling transaction process. After that, sales are no longer in touch with consumers. Meanwhile, marketing and consumer relations must be maintained from before the transaction until the transaction is completed in order to maintain consumer loyalty.
A company cannot win market competition if it only relies on sales. Sales themselves cannot run well if they are not supported by a good marketing strategy. Every company can make sales, but not every company can plan a marketing strategy that can meet the needs and desires of its consumers.
Forms of Sales
To realize greater approximately Sales Letter, you want to know element approximately sales. Right here also are types of sales, namely:
Cash sales
This sale is coins and convey way, in which income typically arise in coins and bills from consumers for a month are taken into consideration coins. This sale takes place after there may be a charge settlement among the vendor and the purchaser.
Credit sales
This sale consists of non-coins with a positive grace length which averaged over a month.
Tender Sales
Sales are performed via a soft process to meet the request of the purchaser who opens the sof
Wholesale Sales
Indirect income to consumers via middleman investors who’re intermediaries for factories or importers with retailers.
Export Sales
This sale is performed with the foreign places purchaser, uploading items the use of a letter of credit score facility.
Consignment sales
Sales of entrusted items to consumers who also are sellers. If the object isn’t sold, the object may be again to the vendor.
The Differences use of Sales Invoice and Sales Letter
The uses of the sales invoice itself are attached in the following: For information on goods / services purchased by customers.
This information is intended as written physical evidence of the quantity and price of the goods actually issued. For information on invoice value and payment terms to be paid by customers
This information can also help the company to collect how much it should charge. Customers can repair goods / services and / or the value purchased if what is listed does not match the order. Valid evidence if the goods / services listed will be sold again to other parties.
The point is when this company is a distributor company where he will buy from a supplier and will be sold again to a third party, now this sales invoice will help to determine the cost of goods sold. Valid evidence to enter transactions into financial books.
Conclusion
Sales letter is a writing containing a sentence that promotes a product with the intention that the recipient of the letter is interested in buying the product. Sales letters are one of the selected forms of advertising to certain consumers or potential customers.
